Three women with different skin tones and hair colors posing closely against a white background.

bare

background

Bare is a soap brand designed to make skin feel soft, hydrated, and healthy—through a calm, minimal, luxury experience that feels like an everyday reset.

CLIENT:

bare

INDUSTRY:

beauty & personal care

SERVICES:

logo design

CHALLENGE

Create a brand that feels minimal, sophisticated, and calming, while still having a subtle visual signature that makes it memorable.

SOLUTION

A soft, refined identity with clean typography, gentle curves, and a natural palette that communicates calm confidence.

APPROACH

I designed Bare with quiet luxury as the foundation. I chose a clean sans serif to maintain minimalism, then introduced subtle curves in the typography to add a small flare of personality—proof that minimal doesn’t have to be boring. The color palette is soft and calming with sage greens, tans, and whites, creating a natural, hydrated, spa-like tone across the brand system.

LOGOS

Black and white logo with the word 'Babe' written in stylized, curvy letters.
Black background with white stylized text spelling out 'PARA' in a geometric font, split into four quadrants.
Close-up of black and white stylized letter 'A' and a number '2'
Close-up of a brushed bronze faucet with water flowing into a round, dark-colored basin. The background features a dark wall, and a mirror is partially visible at the top of the image.
A portrait of four women with dark skin lying close together with their faces turned towards the camera, showcasing their makeup and hairstyles.
Spa and skincare essentials including soap, loofah, wooden comb, small bowl, and towels arranged on a flat surface with natural lighting.