Silhouette of a woman with an intricate braided updo hairstyle, large hoop earrings, and her hand near her face against a dark background.

norish & Root

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Nourish & Root is a haircare brand created to support Black natural hair through products that feel nourishing, intentional, and rooted in healthy routines. The brand needed to feel calming and elevated—like luxury self-care you can trust.

CLIENT:

NORISH & ROOT

INDUSTRY:

BEAUTY

SERVICES:

LOGO DESIGN

CHALLENGE

Create a visual identity that feels calm luxury and sophisticated, while still bringing in a subtle sense of personality and warmth.

SOLUTION

A refined brand system built on clean typography, subtle playfulness, and a neutral palette that feels timeless, premium, and rooted in care.

APPROACH

I designed Nourish & Root to feel quiet luxury with a soft edge. I chose a serif font to reinforce sophistication, then added a hint of playfulness by italicizing and adjusting the shaping of the “O’s” to create a unique, thoughtful detail. The color palette stays minimal and elevated with black, white, and layered greys to keep the look calm, modern, and luxurious.

LOGOS

Text reading 'NORISH & ROOTS' in a stylized font
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Logo with the text 'NORISH & ROOTS' in white on a black background.
White jar with black text labeled 'NORISH & ROOTS Hydrating Face Mask' with a silver lid, on a gray background.
Close-up of a black and white tulip flower with soft lighting.
A woman with short hair and a tattoo on her arm, wearing a glove, with her hand on her head, looking away from the camera, in black and white.
Silhouette of a woman with glasses and a high bun hairstyle, standing in profile against a dark background.
Black and white portrait of a woman with natural curly hair, her eyes closed, resting her head on her hand, with the text 'NORISH & ROOTS' overlaid.
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