urban grind
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Urban Grind is a premium coffee brand bringing authentic, made-from-scratch coffee to the city—crafted fresh daily with care, quality, and intention.
CLIENT:
URBAN GRIND
INDUSTRY:
FOOD & BEVERAGE
SERVICES:
BRAND IDENTITY
CHALLENGE
Capture a brand that feels rich and high-end, while also communicating an earthy, sustainable, handcraftedexperience.
SOLUTION
A bold, premium identity paired with deep earthy tones and balanced neutrals—creating a brand that feels elevated, grounded, and city-ready.
APPROACH
I approached Urban Grind with a focus on premium richness and authenticity. The color palette includes deep tones like burgundy and sage-inspired greens to reflect earthy freshness, with black and white to add balance and structure. For the logo, I kept typography sophisticated but added uniqueness through subtle contrast in stroke thickness and intentional letter details—especially the “A”—to make the mark feel custom without losing its luxury tone.
