A woman with short curly hair sitting on a wooden stool in a beige bodysuit, illuminated by soft natural light with a plain background.

SWAM

background

SWAM is a luxury swimwear brand designed to offer premium style with a comfortable, confident fit. The brand needed to feel summer-ready, but still high-end and refined.

CLIENT:

SWAM

INDUSTRY:

CLOTHING

SERVICES:

LOGO DESIGN + COLOR PALETTE

CHALLENGE

Balance a fun, refreshing energy with a look that still feels luxury and sophisticated.

SOLUTION

An elegant visual identity that feels clean and modern, with playful typography details and a warm, elevated color palette.

APPROACH

I designed SWAM to feel fresh but elevated. I used an elegant sans serif and played with line weight contrast to keep the typography sophisticated. To bring in a fun, branded detail, I merged the “W” and “A” in a way that stays readable but adds a unique, playful edge. The color palette was chosen to feel luxe with a hint of fun—using tones like browns, yellows, black, and white for warmth and balance.

logos

Black background with white text displaying the word 'SWAM' and the smaller text 'SWIM WEAR' underneath.
Empty white background with no visible objects or details.
An abstract black and white graphic design with overlapping stylized letters.

COLOR PALETTE

A beige background with no visible objects or details.
Brown horizontal bar
Close-up of a chocolate bar with a bite taken out of it
Orange rectangular banner with no objects or text.
Orange rectangular shape with no discernible objects or details.
Empty white space with a faint border.
Close-up of two women in swimwear, one in cream and the other in brown, with the logo 'SWAM Swimwear' overlayed.
Multiple metal wire hangers with fabric pieces hanging on wooden clothing racks.
Close-up of a woman wearing a white one-shoulder swimsuit, with the brand name SWAM Swimwear in white text on a beige background.
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