SWAM
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SWAM is a luxury swimwear brand designed to offer premium style with a comfortable, confident fit. The brand needed to feel summer-ready, but still high-end and refined.
CLIENT:
SWAM
INDUSTRY:
CLOTHING
SERVICES:
LOGO DESIGN + COLOR PALETTE
CHALLENGE
Balance a fun, refreshing energy with a look that still feels luxury and sophisticated.
SOLUTION
An elegant visual identity that feels clean and modern, with playful typography details and a warm, elevated color palette.
APPROACH
I designed SWAM to feel fresh but elevated. I used an elegant sans serif and played with line weight contrast to keep the typography sophisticated. To bring in a fun, branded detail, I merged the “W” and “A” in a way that stays readable but adds a unique, playful edge. The color palette was chosen to feel luxe with a hint of fun—using tones like browns, yellows, black, and white for warmth and balance.
