tayste
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Tayste is a fun, modern restaurant brand known for amazing food—and signature sauces made in-house. It’s bold, craveable, and full of personality.
CLIENT:
tayste
INDUSTRY:
food
SERVICES:
BRAND IDENTITY
CHALLENGE
Create a visual identity that feels playful and vibrant, while still looking professional, premium, and intentional.
SOLUTION
A bright, energetic branding system with confident typography and a logo that feels fun—but still upscale and polished.
APPROACH
I built Tayste around color and personality. I used bold, vibrant tones like greens, reds, oranges, and white to reflect flavor, energy, and a lively dining experience. For the logo, I paired two fonts to create contrast and character—making sure it stayed playful and expressive, while still feeling clean, expensive, and professional (never cheap or overly casual).
