A person holding a large sandwich and smiling, showing teeth, with the focus on the sandwich which contains grilled chicken, avocado, tomatoes, onions, and lettuce in a hoagie bun.

tayste

background

Tayste is a fun, modern restaurant brand known for amazing food—and signature sauces made in-house. It’s bold, craveable, and full of personality.

CLIENT:

tayste

INDUSTRY:

food

SERVICES:

BRAND IDENTITY

CHALLENGE

Create a visual identity that feels playful and vibrant, while still looking professional, premium, and intentional.

SOLUTION

A bright, energetic branding system with confident typography and a logo that feels fun—but still upscale and polished.

APPROACH

I built Tayste around color and personality. I used bold, vibrant tones like greens, reds, oranges, and white to reflect flavor, energy, and a lively dining experience. For the logo, I paired two fonts to create contrast and character—making sure it stayed playful and expressive, while still feeling clean, expensive, and professional (never cheap or overly casual).

LOGOS

The word "TASTE" written in large white letters on a black background.
Black and white logo with the word "TAYSTE" in stylized font, where the 'Y' has a curved tail, and the word is repeated in a circular pattern around the 'Y'.
Close-up of a stylized lettering logo with a black and white color scheme.

COLOR PALETTE

Red background with a gold star.
A solid lime green background with no objects or details visible.
Empty white square.
Solid yellow background with no objects or features.
Solid orange background with no objects or details.
Solid green background with no objects or details.

brand pattern

Red background with the repeated word "BYYYUR" in a stylized, cursive font.
Pattern of the words 'YUMMY' in red on a yellow-green background, repeated diagonally.
A person with brown skin and black facial hair holding a taco with meat, vegetables, and white sauce, taking a bite.
Close-up of a freshly sliced tomato with the words 'TASTE' and 'TAYSTE' overlaid in white, with a circular pattern of the word 'TAYSTE' in smaller text.
Person wearing green jacket, sunglasses, and jewelry sitting at a table with food and drink, with colorful artwork and green walls in the background.
Next Project